» Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

Zrinity added a multi-variant campaign type to Campaign Intelligence recently. This is a new feature added due to customer feedback and requests. We will post the full story tomorrow.

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I've just returned from the Email Evolution Conference in San Diego. I learned some things, shared some knowledge and made new friends. I'm energized and it's all still running through my head. I'm really looking forward to Marketing Sherpa's conference later this month.

The vendor area at these conferences are most often the most valuable and most under used resources. Attendees should come prepared with a list of questions and approach vendors with them, but generally it's only a small ... Read Full Story

This news release needed to be posted in the blog for numerous reasons. The biggest, of course, is the fact that an entire team of business and high tech experts, as well as numerous email industry insiders, were utilized to locate Zrinity and to ultimately choose the Zrinity email delivery and marketing systems for use within Eldorado Resorts.

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There were so many cool new features added to XMS this year, but one of the best was the Domain Monitoring Service. It gave administrators a full report of deliverability by recipient domain, but was originally indexed by volume sent. Now, the report is indexed by average delivery delay and severity is indicated by color. Administrators can now spot deliverability problems and their cause within seconds.
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The deliverability of your messaging gateway is highly dependent on other gateways, most often using older SMTP servers and often configured in unusual manners to address issues that have occurred over time. Until recently, administrators used a brute force approach to get the best delivery results and then often fine-tuned the number of connections and messages per connection to each of the major gateways. Newer email servers can manage a very large number of connections efficiently and often c ... Read Full Story

There are a few different business activities that people refer to as behavioral marketing. We discuss them all then drill down into the specific means to conduct behavioral email marketing. Zrinity coders recently added Google Analytics to their email campaign metrics, thus giving valuable information about email recipients who follow links to the Web site. This empowers email ... Read Full Story

Metrics are the most critical piece of the marketing puzzle. For decades marketers relied on taking polls to determine voice of the market. They spent millions conducting focus groups to try to take an extremely well-informed educated guess. But it is still all a guess, no matter how well educated the guess might be.

Metrics from email ca ... Read Full Story

In a recent article by Ken Takahashi, Ken says that pricing based solely on bandwidth without qualifying each and every customer is not the best way to do it. We think he is right! In fact, we, at Zrinity, have been brainstorming on this exact iss ... Read Full Story

Zrinity Email Delivery Algorithm: Millions of Decisions a Minute

There is no doubt that the email delivery algorithm producers at Zrinity are far ahead of their peers in the email industry, but it amazed me as I interview them, how FAR ahead they are. Matt Finn is one of the key coders for Zrinity's email systems and I thought it would be interesting to publish some of the conversation ... Read Full Story

Even the most reputable senders, using strict, double opt-in methods, find it difficult to avoid spam traps. Bots place known spam trap addresses into every web form they can find that isn't image verified in an attempt to sway the use of this countermeasure or reduce the impact of a single hit. The idea is that if you can generate enough cust ... Read Full Story