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Email Delivery: Inactive Email Recipients

If your sign up on Microsoft's Smart Network Data Services you may have noticed recently your getting more spam trap hit's. Many clients never use to get spam trap hit's they were very careful, but now all the sudden they are. What has happened? It seems as though Microsoft has begun to use old email accounts as spam trap addresses. Keep in mind these canceled addresses never return as bounces so you have no opportunity to remove them for that ... Read Full Story

Setting Up the Sending Email Gateway (Email Server)

As Internet service providers build countermeasures to spam, it becomesincreasingly difficult for reputable email senders to deliver email.Major ISP's are simply attempting to force senders of email intotheir servers & gateways to be accountable for that email. Theyare protecting their customers and allowing their customers toprovide feedback to better serve them.

The following items are required before you ... Read Full Story

It is time for email to evolve and we intend to force that issue. Email was built for geeks, like us, to share files across distances. It was not meant to use for business communications, nor should it be used for that without the right systems in place. Whether you are an outsourced email provider or using email as a business tool in-house for order notices, etc, you need to GET YOUR ACT TOGETHER! Here's what the article covers…

• Existing email servers were meant to send a few ... Read Full Story

In 1997 two brothers set out to change the corporate world. They used their Web site to collect over 100,000 emails to date, generate millions in sales and a click rates in the 60% to 80% range. Justin Sewell and his brother founded Despair, Inc. and used humor to build an empire.

Here's an example of one of their funny copyright, their privacy policy to be exact:

"Despair, Inc.® does not rent or sell personal information about you with other people or non-af ... Read Full Story

A recent article in Clickz by Al DiGuido was very well written explaining a major problem in the email industry. He covered the speed of delivery, but missed one critical component. The speed of "sending" is not always the speed of "delivery." In fact, attempted very fast sending can lead to reduced delivery quickly. Read on…

Key Quotes From the Article:

"Several retailers that send millions of messages at a time say their mailings move at 10,000 to 30,000 ... Read Full Story

Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist through the near future.

The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star,as a sort of analogy to RSS Killing the Email Star. Hmmm, does anybody question the fact that video did, in fact, not kill the radio star. In fact, radi ... Read Full Story

Here's a list of blogs that cover email marketing, deliverability, phishing, spam, and just email in general:

• ActivSoftware Email Blog - this one.
• eROI Blog - Email Marketing News and Strategies
• No Man is an Iland - Email marketing news, advice and best practices
• Read Full Story

c|net has published an article about a recent study on email usage. The study found that:

• people check their mail about five times a day
• 25% can't go without email for more than 3 days
• 41% check email first thing in the morning, before coffee
• 60% check email on vacation
• 47% check personal email at work
• Nearly 32 percent admitted ... Read Full Story

On a daily basis I talk with people that send out email campaigns either on their clients behalf or as a part of their internal operations. Most, if not all, have no idea the impact of the aspects affecting email delivery. Gone are the days of just blasting out email and it’s all delivered to intended recipients. The following four factors are critical to email delivery and should be a high priority to anybody concerned about email delivery:

1. Static IP addresses are critical. ... Read Full Story