» Spam

Understanding the Email Service Provider "Relationships"

I recently read a blog post titled “Selecting An ESP With Good ISP Relationships” the title may lead some to be mis-lead by what the author truely meant. From the title it sounds like a select few email service providers and marketers have a magic “bat phone” line through which they simply call recipient email services(ISP's)such as Hotmail or YAHOO to solve delivery ... Read Full Story

Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist through the near future.

The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star,as a sort of analogy to RSS Killing the Email Star. Hmmm, does anybody question the fact that video did, in fact, not kill the radio star. In fact, radi ... Read Full Story

A recently updated article covers the following topics:

• Delivery To an Inbox
• Bounce Management
• The Perils of Sharing IP Addresses With Strangers
• Moving Beyond Standard Sender Authentication Protocols
• White Lists Won’t Necessarily Save You
• How Much To Send & How Fast? You can quickly damage your reputation if you do not have a system in place to monitor delivery success versus failure rates instantaneously.
• Summary - Delivery i ... Read Full Story

We recently analyzed 200,000 tokens, or words, in the bayesian spam filter on our mail server. We analyzed many factors within this data. The most compelling was the spam to ham (legitimate email) ratios. We compiled a list of over 50 words with the highest spam to ham ratio.

Words like click and here don't show up as high, since they ... Read Full Story

This case study shows that small businesses strapped for cash can use email marketing to generate revenue in very short time. With local email list management experts they increased list membership by two hundred fifty percent, open rates went up by fifty percent and click through rates up thirty four percent. Management saw a quick return on investment and hired a permanent employee to manage the newsletter.

Read Full Story

c|net has published an article about a recent study on email usage. The study found that:

• people check their mail about five times a day
• 25% can't go without email for more than 3 days
• 41% check email first thing in the morning, before coffee
• 60% check email on vacation
• 47% check personal email at work
• Nearly 32 percent admitted ... Read Full Story

On a daily basis I talk with people that send out email campaigns either on their clients behalf or as a part of their internal operations. Most, if not all, have no idea the impact of the aspects affecting email delivery. Gone are the days of just blasting out email and it’s all delivered to intended recipients. The following four factors are critical to email delivery and should be a high priority to anybody concerned about email delivery:

1. Static IP addresses are critical. ... Read Full Story

A recent phishing study shows that over 90% of web users would fall for phishing attacks.